BOB SIMMS
Considered to be a legend by those in Northern California who have listened to his information-packed radio program, Bob Simms speaks for the sportsman in one of the most important markets in California ... Sacramento. As, that's where public lands policy is made.
Bob Simms has been reporting about the outdoors on radio, television and in print for over 50 years. The Bob Simms Outdoors Show on KFBK-1530AM (5 - 8 a.m., Sat.) has been on the air for 32 years and is the top-rated radio program in its time slot in Northern California, exclusive of the Bay Area.
Simms is an advocate for the sportsman and woman, keeping public lands agencies accountable for their practices. He is a voice for wildlife politics, defending hunting and fishing as a revenue-producing, environmentally friendly resource management tool to policy makers and lands agency managers based in Sacramento.
His show is a forum in outdoor sports and recreation with sportfishing skippers, guides, outfitters, marina operators, hunters, retailers, public lands managers and sportsmen able to voice what's happening and, more importantly, what should be happening.
He advocates for them and for the resource, speaking a lot about wildlife, conservation and stewardship and he looks out for sportsmen. When Simms learned that the soldiers guarding Saddam Hussein's palaces and their many lakes and ponds had no fishing gear, he arranged for loads of rods, reels and tackle to be shipped to them.
Bob not only speaks outdoor sports, he lives it. Simms travels the breadth of California when he's not on the air, to experience the outdoors and meet the people who support it. An accomplished outdoorsman who is self-taught, he's mastered every type of fishing and hunting and knows every corner of California. Simms is so familiar with the backwoods that he's often able to recite who owned a given ranch and the history of the location.
It's no coincidence that the International Sportsmans Exposition in Sacramento is attended by tens of thousands of enthusiastic outdoorsmen and women, each year. Bob Simms' positive voice for outdoor sport and recreation has generated strong regional public support.
